From a short piece I recently published in the European media studies journal NECSUS:

The real question is political will. If the scholarly publishing system is hurtling toward open access, who will pay for it? There are two choices, in effect: authors or direct support for publishing. Hinging authorship on the ability to pay is a bald injustice. If we are committed to furnishing open access for readers and authors alike, we need to push for what is the only fair way forward: collective funding. Recent developments in Europe and Latin America furnish a glint of promise for an APC-free future. The big commercial publishers will, however, fight to retain their obscene OA profits. The choice of which path to take will, ultimately, fall to universities, scholars, and the public who fund both. In that respect mediastudies.press is a political statement. Together with its scholar-led peers, we hope to demonstrate, in miniature, that a different publishing world is possible.